Confirel products featured prominently at ASEAN Tourism Forum 2022

A basket of Confirel products: this is what Minister of Tourism Thong Khon gave to all the ministers and high-ranking personalities who came to Sihanoukville to attend the 2022 Asean Tourism Forum from January 16 to 22.

It was at the express request of the Ministry of Tourism that Confirel products were chosen as welcome gifts and ambassadors of the flavors of Cambodian soils to the partner countries of the kingdom within this association, namely Vietnam, Thailand, Burma, Laos, Malaysia, Indonesia, the Philippines, Singapore and the Sultanate of Brunei.

In addition to this prestigious distinction, Confirel products were present on two stands inside the Sokha Hotel where this Forum took place, which, in addition to the official personalities, welcomed professionals from the sector. In the VIP section, Confirel was the only food company to present its products.

Organic Thnot sugar, Jaya Spirit, Kampot pepper and Kirum infusions particularly caught the attention of participants.

This Forum had a very strong symbolic significance since it was the first official international event organized face-to-face in a very long time when the Covid 19 pandemic is still not over, more than two years after its appearance in China.

Moreover, it was also an opportunity for Cambodia, which since January 1 has assumed the rotating presidency of Asean in 2022, to formally announce the reopening of Asean to tourists.

According to the Cambodian Ministry of Tourism, this reopening is based on several key principles, including the promotion of domestic tourism within ASEAN, the establishment of the ASEAN Travel Corridor, the creation of a digital vaccination card, the strengthening collective immunity against Covid-19 through vaccination and the promotion of the “New Normality” in accordance with the health security rules of each member country.